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Showing posts from December, 2017
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Media Literacy What is Media Literacy? For centuries, literacy has referred to the ability to read and write. Today, we get most of our information through an interwoven system of media technologies. The ability to read many types of media has become an essential skill in the 21 st  Century. Media literacy is the ability to access, analyze, evaluate, and create media. Media literate youth and adults are better able to understand the complex messages we receive from television, radio, Internet, newspapers, magazines, books, billboards, video games, music, and all other forms of media. Media literacy skills are included in the educational standards of every state—in language arts, social studies, health, science, and other subjects.  Many educators have discovered that media literacy is an effective and engaging way to apply critical thinking skills to a wide range of issues.  Media Literacy Project’s approach to media literacy education comes from a media ju...
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Pre-historic age of the Evolutional Function of Traditional News Media
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Prehistory  is the period of human activity between the use of the first  stone tools  ~3.3 million years ago and the invention of writing systems, the earliest of which appeared ~5300 years ago.T echnology  that predates  recorded history . History is the study of the past using written records; it is also the record itself. Anything prior to the first written accounts of history is  prehistoric  (meaning "before history"), including earlier technologies. About 2.5 million years before writing was developed, technology began with the earliest  hominids  who used  stone tools , which they may have used to start fires, hunt, cut food, and bury their dead. Prehistoric (200,000 BC - 4,000 BC) Name Year Directionality Preservation rock carving c. 200,000 BC down permanent song, music and dance between 100,000 BC and 30,000 BC down or up or lateral transient language and oration between 100,000 BC and 30,000 BC down or up or late...

Information Literacy

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Information literacy is a crucial skill in the pursuit of knowledge.  It involves recognizing when information is needed and being able to efficiently locate, accurately evaluate, effectively use, and clearly communicate information in various formats.  It refers to the ability to navigate the rapidly growing information environment, which encompasses an increasing number of information suppliers as well as the amount supplied, and includes bodies of professional literature, popular media, libraries, the Internet, and much more. The skills that are required to be information literate call for an understanding of: A need for information The resources available How to find information The need to evaluate information How to work with or exploit results Ethics and responsibility of use How to communicate or share your findings How to manage your findings Why is Information literacy important? The ability to locate, evaluate and use information has ...

Traditional to New Media

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The EVOLUTION OF TRADITIONAL TO NEW MEDIA PRE-INDUSTRIAL AGE (BEFORE 1700S) People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron. Examples:Papyrus in Egypt (2500 BC) INDUSTRIAL AGE (1700S-1930S) People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press) Examples: Newspaper- The London Gazette (1640) ELECTRONIC AGE (1930S-1980S ) The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient. Examples: Transistor Radio INFORMATION AGE (1900S-2000S) The Internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invent...